Thursday, 4 May 2017

By Mustafa Abdi - The importance of flawless communication in the hospitality sector

Imagine this; you are in a restaurant, eating out with your family and friends thinking of spending a perfect night but you come across the following:

• The bad mood of the waiter
• Delayed order taking
• Delayed delivery of the food
• Delivery of the wrong food
• Loud arguments in the kitchen

The very next thing that you will be talking is rated the restaurant poorly and also advising people to avoid going at that place. Poor communication can take place anywhere, any time and with anybody; but one cannot afford to spoil his or her reputation especially when he or she is in the hospitality sector of the economy. Poor communication in this part of the services sector is extremely calamitous for the growth of any particular organization under it. So the owner of any organization has to keep the following things in kind to provide the customers with the best of the services:

• Recruitment of well-trained staff is extremely vital because an absence of them can create a very bad name of the organization. The employees should be keen and willing to learn new things. Different organizations have different areas of specialties in their services, and the owners prefer to train the newly recruited staffs so that they can comply with the organization’s service standards. A properly trained staff can provide good professional service.

• The immediate meaning of hospitality means serving the people with convenience and comfort. The entire sectors of hospitality of hotels depend on the serving to customers who are on vacation with their families or friends or colleagues. They pay money, so they deserve the standard service of being taken care of by the people of the hotels as well as the restaurants. So, it is really important for the employees to greet them and attend them with the friendliest behavior and a smile, whenever it is required.

• Good communication involves a sound conversation of the required area. It is important for the hotel staff to communicate fluently and in details about the policies so that there arises no problem in the particular area later on. Misunderstandings are common in the field of communication, so it is very important to avoid them as much as possible where the money is involved. Also, when any strain arises between the customer and the hotel, solving it in the best possible way, and with a good behavior is the best way to avert any negativity which can latch itself to the brand of the service.

• A good hospitality also means fulfilling of the guest’s requirement as much as possible, until it harms any interest of the hotel. So a proper training of the employees in this field is also important. The hotel must also provide free amenities like internet6, complimentary toiletries, a warm reception, a cooling glass of welcome drink as complimentary, etc. The cost of free thing might incur a substantial loss, but it is very important for the hotel because these services drop by drop add up in a building of a good name of it in the sector of hospitality.